
Passion

Empowered Teams Make Better Beer and Spirits
A passionate production team isn’t guessing. They’re confident
Passion isn’t just something you’re born with, it’s cultivated over time, through education and involvement. Barb’s passion for all things fermentation is clear from the first moment you talk with her. Growing up in Bourbon Country helped her develop industry skills through experience, working closely with industry leaders in sensory like Draughtlab, while her education in chemical engineering means she’s always thinking about the processes that live beneath the passion. Combining those qualities means that Barb’s passion is backed up with education and experience, making her uniquely positioned to help your brand no matter what they’re making.
As you build out your distillery or brewery plans, when you develop new line extensions, as you train and onboard new staff in your processes and procedures, Barb can help you with all things brewing and distilling–but it’s her passion that sets her apart. Creating passionate advocates for fermentation is in Barb’s lifeblood and allows her to find new and innovative ways to shape your spirits.
With 10 years of experience as an educator and coach, Barb can help your team with:
- Understanding quality checkpoints & expectations
- Recognizing when something is off–and knowing what to do next!
- Confidently operating, maintaining, and caring for your equipment
- Taking ownership of the product they help create
- and more
Sensory Training: Pride You Can Taste
Sensory evaluation is one of the most direct ways to build pride and passion on the production floor.
By training staff to taste, smell, and describe products consistently, teams gain:
- A shared language around flavor and defects
- Confidence in identifying quality issues early
- Alignment around what “good” actually means
Sensory training turns quality from an abstract idea into something tangible—and gives staff the confidence to say, “Yes, this is exactly what we intended to make.”

For help with your team’s passion, reach out to Barb to set up a program.
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Breweries & distilleries can do a lot more when they do it with passion. I help production facilities find the passion that makes quality soar.

Barb McDonald
/
Founder

Brewing & Distillation Consulting with Passion
Contact Barb
Create pride you can taste for your brand.